ARCHANA KOCHHAR
Brand Face
Institute of Design and Technology
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IDT signs International and Bollywood most recognized fashion designer Archana Kocher
as the face of its designing institute.
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After gracing various Indian and international runways and being a source of inspiration
for entire fashion industry Archana Kochhar is considered a right fit to nurture
the upcoming IDT designers.
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Analyzing the future ventures/prospects and the brand objectives of IDT-Institute
of Design and Technology . it is worth associating with such an eminent personality”
, Says ANUPAM GOYAL, Director, IDT-Institute of Design and Technology. He added
"Our research established that a famous face works well for a brand if both are
just the right fit for each other. It will certainly not only reinforce the brand
values of IDT but also add that instinct required for young minds to penetrate the
fashion market.
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Being a mentor for IDT scholars, Archana Kocher is on its Advisory panel advancing
the course curriculum focusing market trends, guide them on various fashion arenas,
provide internships at her studio in Mumbai after their course completion, direct
them on every inch required to be a FASHION DESIGNER.
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