Judges

FASHIONOVA 2014
ARCHANA KOCHHAR
Brand Face
Institute of Design and Technology
IDT signs International and Bollywood most recognized fashion designer Archana Kocher as the face of its designing institute.
After gracing various Indian and international runways and being a source of inspiration for entire fashion industry Archana Kochhar is considered a right fit to nurture the upcoming IDT designers.
Analyzing the future ventures/prospects and the brand objectives of IDT-Institute of Design and Technology . it is worth associating with such an eminent personality” , Says ANUPAM GOYAL, Director, IDT-Institute of Design and Technology. He added "Our research established that a famous face works well for a brand if both are just the right fit for each other. It will certainly not only reinforce the brand values of IDT but also add that instinct required for young minds to penetrate the fashion market.
Being a mentor for IDT scholars, Archana Kochhar is on its Advisory panel advancing the course curriculum focusing market trends, guide them on various fashion arenas, provide internships at her studio in Mumbai after their course completion, direct them on every inch required to be a FASHION DESIGNER.
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